How went from billiondollar idea to fighting for survival

Online furniture retailer in buyout talks after failing to raise cash from investors, writes Hannah Boland

‘This is a company that got way too ambitious. The last thing they needed was an economic retrenchment’

Brent Hoberman, founder

Philippe Chainieux was certain of one thing. “ is at an inflection point,” he enthused down a crackly phone line in early summer last year. The online retailer, known for its plush velvet sofas and Instagramworthy homeware had announced plans...

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